Onaji · Brand

Onaji brand.

The seal, wordmark, and palette that make Onaji recognizable. For press, partner, and editorial use. When in doubt, reach out at /contact.

Seal.

The Onaji seal is the kanji 同 (meaning equal; alike; equivalent) set in a rounded square. Two variants are supported: the color seal on a cream background, and the white seal for use on dark or colored backgrounds.

Onaji seal — the kanji 同 in terracotta on cream
Onaji seal — color.
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Onaji seal — the kanji 同 in white for dark backgrounds
Onaji seal — white.
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Wordmark.

Onaji is always set in a serif with a blinking caret at the trailing edge. The caret is part of the wordmark and should not be dropped.

Onaji seal adjacent to wordmark
Onaji

Palette.

The Onaji palette is built around cream and ink. Accent colors mark the Resources sections: terracotta for the primary brand, iris for Articles, rose for FAQ, moss for How-to, and ochre as a secondary accent.

Cream
--cream · #FBF5E6
Primary page background.
Ink
--ink · #1F1A14
Body text and wordmark.
Sepia
--sepia · #6B5E48
Secondary text, monospace meta.
Hair
--hair · #D9CDAE
Hairline borders and dividers.
Terracotta
--terracotta · oklch(0.62 0.11 45)
Primary accent; seal on /about.
Iris
--iris · oklch(0.62 0.09 285)
Articles section.
Moss
--moss · oklch(0.62 0.09 145)
How-to section.
Rose
--rose · oklch(0.66 0.10 20)
FAQ section.
Ochre
--ochre · oklch(0.72 0.09 85)
Accent.

Usage notes.

Sharing Onaji.

Embedding, citing, or quoting Onaji in an article is welcome. Link back to the canonical page where possible, and reach out at /contact for anything not covered above.